13 Mai 2021 | Galerie Atena
The current health crisis has stimulated the online Art market and opened access to furniture and works of Art to a much wider audience. Even if the Art market has been hit hard by the crisis, with the cancellation of fairs, shows and exhibitions, as well as the closure of auction rooms and galleries, it has been able to recover by multiplying online sales for those who have been able to implement a digital strategy.
This favorable trend for the online Art market is also based on a renewed interest for furniture and Art objects, as we explained in our previous article. Digital transformation is becoming a priority for all market players. However, the profusion of websites, platforms and objects for sale makes searching and buying online tedious, time consuming and risky. Is it more interesting to buy from individuals, from auction houses, from specialized websites or directly from an online gallery? Which solution will give you the best service? What is the best quality-price ratio? We have decided to analyze each channel of buying art online for you.
Today, it is possible to buy objects and antique furniture directly from individuals on platforms like LeBoncoin. This solution is certainly the least expensive, but it requires a lot of research. You need to have a sharp eye to find valuable pieces because of the poor quality of the photos provided. The objects are very often in bad condition and require a lot of restoration, some elements are even often missing. The risk of scamming is also very high and the logistics of transportation is almost always at your expense, uncertain and laborious. Even if this purchasing channel is the most interesting financially, by avoiding intermediaries, it does not include any service and might cost you a lot of time and energy.
It is also possible to find very nice pieces at auctions, a channel already widely used by dealers, collectors or connoisseurs. Even if auction sales have become more and more accessible to the general public with the development of online sales, the research work remains extremely time-consuming and requires an expert eye to evaluate the state of conservation of the objects. Indeed, the photos are often of poor quality, the descriptions succinct, and many objects need to be restored. On the other hand, the reflection time is very short, and you cannot benefit from any withdrawal period. As far as transportation is concerned, it is always at your expense, and as the Voluntary Sales Companies are mainly located in the provinces, its cost can be high and the logistics complex. All in all, this option may cost you more than it seems if you are not a connoisseur and especially without forgetting the auction fees which increase the prices by 25 and 30%.
Today there are many platforms that connects you with merchants and position themselves as trusted third parties. This solution is often considered more reassuring for buyers, and their "customer-friendly" interfaces make browsing easier as items are sorted and catalogued.
However, this type of marketplaces has some drawbacks. They remain dependent on the quality of service provided by the merchants they reference, whether in terms of the state of conservation of the objects, authenticity, quality of the photos, or delivery and logistics services. On the other hand, this option is more expensive, as these platforms take a commission of about 20% on the merchant's price as a remuneration for their service.
There are other platforms, such as Proantic, that do not take any commission on sales but do not take any responsibility in case of disagreement with the merchants. You are therefore subject to varying sales conditions and quality of service depending on the merchants you are in contact with.
This solution allows you to have access to a personalized service, to take the time to think about it, to get the best prices and to get the best advice.
In order to evaluate the seriousness of an online gallery, it is important to verify that it meets the following criteria:
- A large catalog of quality objects, pre-selected by experts for their beauty, authenticity and state of conservation
- A rating and favorable comments on "Google Reviews”
- A qualitative website with professional photos that allow you to have a precise idea of each object (their colors, their dimensions, their defects...) and documented descriptions.
- Personalized advice from specialists who answer your questions in the shortest possible time and provide a detailed condition report as well as a certificate of authenticity.
- The possibility of benefiting from a withdrawal period in order to make your purchases with complete peace of mind and to return them easily and free of charge if they do not suit you.
- An impeccable delivery service and custom packaging to ensure safe transport to your doorstep.
This customized service solution will allow you to shop online with peace of mind and at the best price!