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The new generation Antique Gallery

March 17th 2021 | Galerie Atena

Galerie Atena Team

The Galerie Atena Team

About the gallery...

 

Galerie Atena was born in the Louvre des Antiquaires, nearby the Louvre Museum, where Frédéric and Nidal Sioufi opened their first gallery in 2001. This exceptional place in the heart of Paris has long been considered a must for professional and amateur collectors as well as for tourists.

 

Very quickly, the couple of antique dealers became aware of the importance of the Internet and set up their website in 2002. They are among the pioneers of online sales in their field. The early development of their website allowed them to face the decrease of the attendance of the Louvre des Antiquaires and the increasing interest of customers for design and contemporary art.

 

In 2014, they decided to organize themselves differently by leaving the Louvre des Antiquaires. With the excessive rents in Paris, they moved into a beautiful architect's house built in 1969, in Le Vésinet, which serves as a guest gallery where they exhibit 20th century Design furniture. At the same time, they opened a large showroom in Montesson to exhibit 18th and 19th century furniture and decorative objects

 

 

The founders

The Founders of the Galerie Atena - Frédéric and Nidal

 

An unusual Business Model for an Antique gallery

 

In their offices in Montesson, they have set up a new organization which integrates the whole value chain, allowing them to ensure an irreprochable service in order to satisfy their customers as well as possible.

 

Let us guide you through the path of the objects from their purchase to their restoration and delivery.

 

First step: selecting the objects

Since 20 years, Frédéric and Nidal have patiently selected each item for their gallery based on its beauty, authenticity, and condition. Their pursuit of rare objects of unequaled execution allows them to propose a selection of items whose value doesn’t depend on fanciful speculation or passing trends. They share a passion for the discovery of new objects, and they do not hesitate to invest in unusual pieces, treating them as a fresh adventure. Their greatest satisfaction is to share the pleasure of their discoveries with their customers while building lasting relationships based on mutual trust and appreciation.

 

Centre de table Meissen

Meissen Bisque Centerpiece, The Four Seasons

Fauteuil lounge F588

Lounge Chair "F588" by Geoffrey Harcourt

Le Travail  Ernest Rancoulet

Bronze Sculpture, "Le Travail" by Ernest Rancoulet

 

Second Step: the restoration workshop

In their workshop, each object is carefully cleaned and restored to its original shine while preserving its authenticity.

 

Herbert and Emma, their daughter, are in charge of the majority of the restoration of objects and furniture, but they also call upon specialized restorers to carry out specific work. Their long years of experience in the field have allowed them to build a network of qualified craftsmen, whether they are gilders, cabinetmakers, or upholsterers. They select these craftsmen for the quality, the rigor and the precision of their work.

 

The restoration team

The Restoration Team - Herbert and Emma

Third Step: the photo studio

Once the objects have been restored, they are photographed by Yves, the gallery's photographer since 2004, in their photo studio equipped with professional equipment that allows them to obtain a high quality result. Galerie Atena is committed to respecting the reality of the objects as closely as possible and refuses to alter the perception with filters. The high quality of the photos they offer on their website allows them to satisfy 100% of their clients. 

 

Fourth studio : the exhibition areas

Once restored and photographed, the objects are distributed in their different exhibition spaces:

 

- The 18th and 19th century furniture is stored in their showroom in Montesson.

- The Design furniture is moved to their guest house, located in Le Vésinet.

- Smaller collectibles are displayed in the Parisian gallery, rue de Miromesnil.

 

Today, even if 95% of their customers buy online, it is still possible to make an appointment to see their objects in one of these three places.

 

Shworoom Montesson

Showroom located in Montesson with 18th and 19th century furniture

Host gallery Vésinet

Host Gallery in Le Vésinet with 20th century Design furniture

Parisian gallery Miromesnil

Parisian Gallery located in rue de Miromesnil

 

Fifth Step: posting online

Before being published on their website and other specialized platforms, the objects are carefully described by Julia, specialist in art history. In order to describe the objects as accurately as possible, she has to carry out a long work of research, documentation, cataloguing of dimensions and state of conservation of each object.

 

 

The digital team

The Digital Team - Julia and Naomi

 

Sixth Step: packing and delivery

When an object has to be shipped, it is custom-packed in their workshop in order to ensure a secure transport and to guarantee an impeccable service. They make their own crates, in wood or triple fluted cardboard, adapted to the size and weight of the objects. They take every precaution to protect them with the appropriate packaging material (tissue paper, bubble wrap, blankets, rigid boxes and additional protection if necessary). Herbert is in charge of the design and custom manufacturing of all the packaging so that their precious items travel in the best conditions.

 

This new organization has allowed them to integrate the entire value chain and to fully digitalize their business, in order to considerably reduce their costs and to offer their customers extremely attractive prices.

 

The digitalization of the sector

The digitalization of the furniture industry and the development of new technologies have allowed them to offer their customers a very high quality online user experience. The level of precision of the photos, the optimized navigation of their website, are all elements that make the sale of their objects online possible.

 

For a few years now, they have been offering a visit of their showroom in 3D so that you can immerse yourself in their world from your living room! The quality of this technology allows you to have a very precise idea of the objects and to make your purchases in complete serenity.

 

Today, they are embarking on the adventure of 3D modeling of all their furniture and objects, so that they can be easily integrated into all their interior design projects. Files of their modeled objects are available on the 3D Warehouse platform, from Sketchup.